Beauty
Korean skincare and beauty — what the trend is, and what is actually worth knowing. 4 stories
The Pharmacy Is Becoming Seoul's Newest Must-Shop Stop — Right After Olive Young and Daiso
Foreign tourists' card spending at Korean pharmacies in May 2026 was 206% above a year earlier — the fastest growth of any sub-category, ahead of duty-free and department stores. Multiple data sources agree on the direction even when they disagree on the exact number.
Olive Young Put Hello Kitty in a Hanbok for Its Biggest Sanrio Collab Yet
K-beauty's biggest retailer teamed up with Sanrio for its largest Sanrio collab yet — 81 brands, 321 products, and a Hello Kitty redesigned around hanbok colors with foreign visitors in mind. Campaign dates: August 30 through September 30, 2026.